M M Keeravani, the celebrated composer who turned 65 on July 4, is embarking on a new chapter in his illustrious career. In a recent interview, Keeravani shared his plans to launch a YouTube channel, marking a significant shift in his approach to promoting new talent. This move comes as a response to the high expectations surrounding his upcoming project, S S Rajamouli's Varanasi, following the massive success of RRR.
Keeravani's decision to create a YouTube channel is a bold move, reflecting his commitment to innovation and experimentation. By showcasing experimental music videos and short films, he aims to provide a platform for emerging artists and challenge traditional promotional methods. This strategy aligns with his belief in the importance of seeking new voices and embracing the unknown.
The composer's relationship with Rajamouli is a fascinating aspect of his career. As cousins, they have developed a unique mode of communication, utilizing sign language to convey musical ideas. This bond, built on a deep understanding of each other's creative processes, has resulted in numerous successful collaborations. Keeravani's appreciation for the work of Shankar-Jaikishan and S D Burman further highlights his respect for the pioneers of the industry.
Reflecting on his journey, Keeravani acknowledges the pivotal role of Ram Gopal Varma's Kshana Kshanam in launching his independent career. This recognition paved the way for his future endeavors and solidified his position as a renowned composer. The article also touches on Keeravani's musical influences, including Frank Sinatra, Kishore Kumar, and Asha Bhosle, showcasing his diverse taste and appreciation for different eras of music.
Despite his age, Keeravani remains passionate and driven, emphasizing the importance of creativity and innovation. He warns against the pitfalls of creative inertia, urging others to seek new avenues and challenge themselves. As he embarks on this new venture, Keeravani's YouTube channel is poised to become a platform for discovery, inspiring both artists and audiences alike.
